We Book Qualified Homeowners Directly Onto Your Calendar. You Only Pay When The Appointment Is Booked
No retainers. No paying for names in a CRM your office has to chase. Just real homeowners ready to schedule an in-home flooring estimate, booked straight onto your calendar.
If You're Paying For Marketing Before Real Flooring Estimates Hit Your Calendar, The Incentives Are Backwards
Standard lead sellers and marketing retainers pass all the risk onto the flooring contractor. Here is why the old models leave your estimators chasing ghosts:
Monthly Retainers
You pay the agency whether estimates get booked or not. They already know what they're getting paid, you're still hoping.
Pay Per Lead
A name and number in your CRM isn't a homeowner who agreed to meet. Your office still has to call, text, and chase and you already paid.
Shared Lead Networks
Angi and HomeAdvisor send the exact same homeowner to 4 other local flooring stores. It immediately becomes a cutthroat price war on square foot rates.
We Moved The Point Where We Get Paid
Instead of giving you a list of 50 phone numbers that ghost your office, we take full responsibility for bringing qualified flooring prospects to a confirmed appointment time.
We Run Targeted Ads For You
We build and manage targeted Facebook & Instagram campaigns aimed at homeowners actively looking for hardwood, LVP, tile, or epoxy flooring projects.
We Qualify & Confirm The Lead
The moment someone opts in, our follow-up team contacts them immediately, confirms square footage, material interest, and project timeline.
We Book Directly On Your Calendar
We book a confirmed, exclusive in-home estimate or showroom appointment straight onto your calendar. No chasing, no calling strangers.
You Run The Estimate & Close
Your sales team brings samples and measures rooms for homeowners who already agreed to meet, ready to select materials and sign contracts.
"You're not paying us because someone filled out a form. You're paying us for the booked flooring estimate. That's the difference."
Your estimators' highest-value role is carrying sample boards into homes, measuring square footage, and closing high-margin jobs, not making 20 unanswered phone calls a day.
See What This Has Looked Like For Flooring Contractors
Real in-home estimate appointments hitting real calendars, not impressions and clicks.
FEATURED CLIENT: James | San Antonio, TX
$341K+
Closed Revenue
Documented Campaign Proof:
Owner: James
Results from Paid Ads with Zeal:
- 225 qualified homeowners booked as leads from a single Facebook campaign running at $100/day
- $20.27 per lead on average, well below what most contractors pay
- $4,560.84 total spent on ads across the campaign period
- $341,672+ in documented closed revenue tracked directly from booked appointments
- That is a 74x return on ad spend from verified closed estimates alone
- Our follow-up system handles lead nurture automatically so James' team spends zero time chasing unresponsive leads
"The system runs while I am out doing job site measurements or managing crews. By the time I meet them, they are already warmed up and ready to pick materials. I just show up and close."
Jeremy
Client Results
"Over 1,100 leads booked after working with us. Calendar went from empty to full."
Calendar & Estimate Proof:
Justin
Client Results
"Calendar filled so fast he asked us to pause bookings. Now closing flooring jobs at a 40% margin."
Calendar & Estimate Proof:
JJ
Client Results
"Grew from $55K to $135K/month in revenue, dominating local search for hardwood refinishing and LVP."
Calendar & Estimate Proof:
Alex
Client Results
"Landed his first flooring customer in 24 hours and closed a $90K commercial contract shortly after."
Calendar & Estimate Proof:
Chris
Client Results
"Fully booked for 5 months, closing 18 flooring projects/month with steady organic inbound estimates."
Calendar & Estimate Proof:
Dominic
Client Results
"Consistent high-ticket flooring and remodeling projects booked month over month with zero cold chasing."
Calendar & Estimate Proof:
What Flooring Contractors Are Saying
"The in-home flooring estimates actually showed up on time with realistic budgets."
"No more calling 30 tire-kickers a week. My sales team literally just brings samples and measures."
"Pay-per-booked-appointment completely eliminated our marketing financial risk."
"In our first month, we had 16 confirmed high-end flooring consults booked on Google calendar."
"Exclusive appointments mean no bidding wars against 5 other local discount stores."
Who This Is (And Isn't) For
We only work with quality flooring contractors where our calendar volume generates huge positive ROI.
- You do solid installation work: You specialize in hardwood, LVP, tile, carpet, refinishing, or epoxy floors and take pride in clean craft.
- You run in-home estimates: You or your sales reps can bring samples, measure rooms, and present clear proposals to homeowners.
- The main bottleneck is opportunity: You have installation crews or sub-crews ready to work, but need a reliable flow of booked estimates.
- Already booked out for months: Your schedule is 100% full and you don't want to expand or hire more installers right now.
- No one available for estimates: You don't have anyone available to attend scheduled homeowner appointments.
- Looking for small repair jobs: We focus on real residential and commercial flooring replacements and installs.
We'll tell you honestly on the strategy call if it's a fit for your territory.
Stop Paying For Marketing Before You Know You'll Get Flooring Appointments
If you're tired of paying an agency every month and hoping the appointments show up, tired of paying for leads your team still has to chase, or tired of competing over shared opportunities, book a call with our team. We'll look at your business, your service area, and the flooring projects you want more of, and tell you honestly whether Pay Per Booked Appointment makes sense for your company.